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Email Marketing Information

Build Credibility With an Email Course


When you are an expert, you sometimes forget that others don't know as much as you do. Not only do you understand your topic at a higher level, but you also know what's important for a novice to know.

How Effective is Your Email? How Can You Tell?


Is your email getting to your list members? If so, how many of them are opening your message? If the email isn't getting through, how many of your messages are "undeliverable" because of a bad email address? And how do you find out what these numbers are? In order to test the effectiveness of an email campaign, you need to use html email. Although I have fought against it for several years, I consented to use it this one time in order to do the necessary tracking.

Could This Be The End of Sp^am?


The war on sp^am has so far been waged on two fronts: legislation to make sp^am illegal and filters that prevent sp^am reaching its destination.But neither approach has worked.

How To Use a Message Sequence to Increase Your Sales


If there's one thing I've learnt in over 3 years of web marketing, it is this: you *must* follow up with your visitors.The statistics are very clear about this: the 1st contact produces 2% of sales, the 5th to12th contacts produce 80% of sales.

11 Extraordinary Ways To Expand Your Subscriber List


Here are 11 ways to expand your subscriber list: 1. Use a conversational writing tone.

Whats on YOUR Subscriber Thank-You Page?


When I coach my clients on how to get more business from their e-zines, I'm delighted to see that they spend time on creating content that builds a relationship with their readers. But I see many of these publishers overlooking the very beginning of their valuable relationship with their subscribers.

5 Things You NEED to Know About Your AOL 9.0 Subscribers


In Fall 2003, America Online (AOL) released its brand new AOL Version 9. (Have you noticed all the TV ads?) AOL estimates that up to 50% of their users were using the new version by the end of December 2003.

Save Time By Creating Email Signature Templates


If you're like me, there are certain types of email that you send out regularly that follow a set form (client follow up notes, meeting notes, email article submission, etc). These can be irritating to have to recreate from scratch every time, but the tried and true method of creating a seperate document-file template, then sending that out as an attachment, may not always be appropriate.

How to Do an E-mail Interview in 9 Easy Steps


Need a fresh idea for your e-zine content? Do an interview! One of the many benefits of being an e-zine publisher is that you'll have no trouble finding experts who will take a few minutes to talk with you. People love free publicity and are generally delighted to get in front of your readers.

How To Set Up an Ezine Encyclopedia


Do you read all your Ezines? Or do you file them away in special folders and then forget about them?I used to be like that.When I first started subscribing to ezines I was amazed at the quantity of valuable information that was available for free.

15 Ways to Manage Your E-Mail More Effectively


? Are you tired of searching for e-mail messages you know are somewhere? ? Is your electronic "In Box" full of outdated messages? ? Do you frequently get ultimatums from your IS department to "clean up your act?"Love it or hate it - or both! - e-mail is increasingly the primary method for communicating in today's digital world - at work and at home. Research shows that introducing e-mail into a company increases printing by 40%.

Should You Publish a PAID E-zine?


Many of my clients ask me whether they should publish a paid e-zine instead of a free one. My answer is the classic consultant's answer: "It depends.

The Ultimate Self-Promotion Tool Is Right at Your Fingertips: An E-mail Newsletter


If you're looking for low-cost ways to promote your business (and aren't we all?), I hope you've considered publishing an e-mail newsletter, or "e-zine." Here are six darn good reasons why you shouldn't wait any longer: An e-zine is the perfect way to STAY IN TOUCH with your clients and prospects on a regular basis.

A Guide To Automated Email Marketing


You've probably heard the expression, 'the money isin the list'. It's become a bit of a cliché - but it'sthe key to successful web marketing.

Why Do Marketers Lie in their Emails?


Coming as I do from a direct response and direct mail background, I'm familiar with the various copy lines used to encourage people to open envelopes. A teaser line.

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MORE RESOURCES:

Could Your Business Benefit From Email Marketing
SEO Consult (blog)
Some business owners hear about email marketing and immediately think of spam. They don't view email marketing as a genuine internet marketing strategy in ...



Entrepreneur (blog)

Email marketing integration efforts focus on Facebook
Business Strata - Business News
Email marketing professionals are most likely to integrate their efforts with Facebook when seeking to combine the platform with social media, ...
Using Email Marketing to Boost Social PresenceeMarketer
Social network profiles help explain brand choicesThewisemarketer.com (subscription)
Business Owners Need Understanding of Internet Marketing to Engage With CustomersRealWire (press release)

all 96 news articles »


Constant Contact Announces Second Quarter 2010 Financial Results
MarketWatch (press release)
The company ended the second quarter of 2010 with approximately 392000 email marketing customers, an increase of over 25% compared to the end of the second ...

and more »


Majority of companies 'integrating email marketing with social media'
Institute of Direct Marketing (press release) (subscription)
Some 63 per cent said they wanted to make it easier for consumers to share their email marketing content, while 48 per cent expressed a desire to get ...



PR Web (press release)

Elance Blog Publishes 6 Pillars of Effective Email Marketing by Mitch Tarr ...
PR Web (press release)
Learn how to structure your email marketing efforts and improve your return on investment from this constantly evolving marketing channel. ...



Set up Trial Account for Free at CoolerEmail
SBWire (press release)
The trial account set-up offer is run by the firm to make businesses aware of the benefits of email marketing. "CoolerEmail was the first email marketing ...

and more »


DirectNews

Weather 'can affect email marketing effectiveness'
DirectNews
The effectiveness of email marketing campaigns may partly depend on the weather, according to a new report. Research from Pure360 shows that sending email ...



Music Industry Engages Fans With Email Marketing
Online PR News (press release)
The report shows that email marketing remains an effective channel for organisations of all kinds, with an overall average UK open rate of 17.98% and a ...

and more »


Relevancy 'is key to effective email marketing'
Experian QAS Data Quality News (UK)
This is according to Daniel Burrus, Founder and Chief Executive of Burrus Research, who noted that the key to effective marketing is to make messages ...



Monetate Sponsors Email Marketing and Segmentation Day at eTail East in Baltimore
PR Newswire (press release)
PHILADELPHIA, July 27 /PRNewswire/ -- Monetate, a vendor of choice for testing, targeting, and personalization for websites, is sponsoring Email Marketing ...

and more »

Google News